About Us

Our customers come first. We prosper only to the extent that we create long-term relationships with satisfied customers. How? By discerning your needs and responding to them by providing high value and helping you solve problems. We will provide prompt, accurate, innovative, and courteous service - the best in the business.

We have been servicing companies, individuals, and school districts since 1995 and specialize in employee benefits and financial strategies for companies and individuals.

Located in Arlington, Texas, we have the capacity to serve not only Dallas/Fort Worth, but the entire state of Texas and California.

BRYAN C. KEATHLEY, President, CBC

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Bryan C. Keathley is the President of Safe Harbor Benefits. As president, he guides the vision of what Safe Harbor Benefits can be. That vision is client-focused to provide innovative and creative solutions for groups and individuals who need meaningful, affordable insurance solutions. His passion for personalized insurance consulting and networking with other insurance professionals on behalf of clients was the driving force that started Safe Harbor Benefits over 10 years ago. His energy and passion still guide the company today. Bryan’s entrepreneurial spirit, combined with a genuine interest in others, creates a united team attitude that is client focused.

Bryan concentrates on networking, community activities, financial planning for individuals and groups, and servicing new and existing group clients. He understands how his self-employed clients need to be cost-conscious when securing insurance protection for themselves or their families. Bryan recently completed training in alternate health plan designs such as Health Savings Accounts (H.S.A.s), Health Reimbursement Arrangements (HRAs), and self-funding. He successfully passed the examination process making him a Chartered Benefits Consultant (CBC). Bryan holds many licenses with the State of Texas to better ensure that he can meet the specific agendas of each client. His licenses include Life & Health, Property & Casualty, Real Estate Broker, Series 6 & 7 License. Bryan has dedicated his career to helping self-employed individuals and others whose employers are not able to provide insurance, reach their insurance and retirement goals.

He is a member of the Arlington Chamber of Commerce and the North Arlington Rotary Club, Fort Worth Association of Health Underwriters, Fort Worth Association of Insurance and Financial Advisors, and the National Association of Health Underwriters.

In 2005, Bryan was invited by the Arlington City Council to serve on their Economic Development Advisory Committee for two years.

Bryan resides in Arlington, Texas, with his wife and two children.

GENTRIE L. REISINGER, L&H Group Accounts Manager, Director of Operations, CSA, Notary

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As the Director of Operations at Safe Harbor Benefits, Gentrie brings nine years of insurance-related experience to the company. She focuses on managing the staff for the individual lines such as health, auto, home, Medicare supplement, long term care, and life insurance. Gentrie oversees our own HR department from the payroll, to interviewing, to new hire paperwork, creating our handbook, to signing our employees up on the insurance to terminating employees. This gives her insight into the HR needs of our clients.

She is involved in creating and growing relationships with potential group clients by educating them and presenting their options for employee benefits (health, dental, vision, life, disability, supplemental plans). Gentrie also services existing group accounts by working with our groups clients' HR managers, insurance coordinators, owners, and employees. She coordinates and implements group presentations and enrollments (both paper and online) size 2-850.

Gentrie joined Safe Harbor Benefits in 2000. Prior to Safe Harbor, she held the positions of Client Service Management and Policy Administrator for a major insurance carrier. Her previous experience entailed helping clients compare insurance products and plans to help them find the best fit for their budget and insurance needs.

Gentrie attended the University of Texas at Arlington and graduated cum laude in 2001. She has her Life & Health and Property & Casualty Insurance Licenses from the State of Texas. Gentrie has been involved with the Arlington community as the president of the Circle K community service organization, Arlington Life Shelter, Mission Arlington, and has implemented fundraisers for multiple community-oriented projects.

She is a member of the Arlington Chamber of Commerce Young Professional’s Association and actively serves on the board of FWAHU as communication chair to help educate and learn with those in our industry.

Gentrie is a CSA (Certified Senior Advisor) and says, “The CSA designation has helped me know as much as possible about how to serve seniors and succeed in making an important and positive difference in seniors’ lives. As a CSA I understand that getting older is an individual experience – a time to be savored, not feared.”

Gentrie resides in Arlington, Texas.

VICTORIA MORRIS, Property & Casualty Insurance Manager for Individual & Commercial

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Victoria joined Safe Harbor Benefits as our Property and Casualty Specialist in 2005 and manages the Property and Casualty Department. She assists new and existing clients evaluate their insurance needs to find the appropriate coverage for the most reasonable cost. She joins us from a local insurance agency with a background in both personal and business insurance. Her previous experience includes assessing the exposures and risks for small and mid-sized businesses and assisting them with their insurance needs, including general liability, professional liability, workers’ compensation, loss of income insurance, and more.

She has also spent time helping individuals select the appropriate personal policies, such as auto insurance, homeowner's insurance, and personal umbrellas. Her experience in evaluating personal and business-related risks gives her the ability to continue our goal of protecting the clients of Safe Harbor Benefits.

Victoria holds her Property & Casualty and her Life & Health licenses from the State of Texas . She is currently on the Board of Directors as an Officer for the Independent Insurance Agents of Tarrant County and serves as the Vice President – Membership Chairman. Victoria is also a member IIATC’s Young Agents Organization, Liaison for IIATC’s Scholarship Committee, a graduate of the 2006-2007 Leadership Arlington class, a member of the Adult Training Committee for Leadership Arlington, and a member of the Arlington Chamber of Commerce Young Agents Council.

BEVERLY HERNANDEZ, Personal Lines Property & Casualty Sales and Service

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Beverly Hernandez joined the Safe Harbor Benefits team in June 2008. She has previous experience with a managing general agency working with homeowner’s, dwelling fire and Farm and Ranch policies. Beverly has a Property & Casualty license from the State of Texas , and is a valuable asset to the Safe Harbor Benefits Team. She previously worked with a local company helping Metroplex and surrounding area schools fundraising efforts.

Beverly has three children and currently resides in Grand Prairie. She has been actively involved as a volunteer with the Grand Prairie school district since 1992. The last five years she volunteered with Grand Prairie High School JROTC as Treasurer and President and received a Presidential Award for completing over 4,000 volunteer hours.

ALICIA CROSSWHITE, Individual Life & Health Sales & Service Specialist

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Alicia, our individual client care specialist, joined our team in October 2006. Alicia's primary focus with Safe Harbor Benefits is to provide personal health and auto insurance to individual clients while providing excellent customer service. She works on both the sales and customer services sides of the company. Alicia has a strong background in customer service and is dedicated to providing quality options based on every individual's needs and budget.

Alicia currently attends The University of Texas at Arlington where she is majoring in finance.

JENNIFER TIERCE, Group Life & Health Sales & Service Specialist

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Jennifer is our Group Life & Health Sales & Service Specialist; she joined our team in July 2008. Jennifer graduated from Weatherford College with her Associates Degree in Micro-Computers. While attending college she was on the Dean’s List for 2 years in a row and was included in Who’s Who of Junior Colleges.

Jennifer was introduced into the insurance business in 2004 when she worked at a general agent’s office in the broker service department processing renewals, new business submission, enrollments, claims, as well as running monthly reports and maintaining their database to help in the sales department.

Jennifer's primary focus with Safe Harbor Benefits is to work with new and existing group clients and provide excellent customer service. She has a strong background in insurance servicing and is eager to venture into sales and building client relationships with more face-to-face contact with prospective clients while maintaining strong relationships with current clients. She is dedicated to providing quality options based on every client’s needs and budget.

Jennifer resides in Granbury, Texas, with her husband.

BOB GARNER , Director of Technology

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As Director of Technology, Bob oversees our computer network, individual computers, software and phone system. He is an electrical engineer with more than twenty years experience in the computer industry. His past experience includes supporting more than three hundred field sales reps and managing a technical support department for a major software publisher. Along with overseeing the technology used at Safe Harbor Benefits, Bob owns a technology services company located in Arlington.